Starpower opens Luxury Lifestyle Showroom featuring Ed Kellum & Son Appliances along with world’s largest TV sold at retail

SOUTHLAKE, TEXAS, March 16, 2017 ‐ Starpower Home Entertainment Systems, Inc. (“Starpower”), kicks off the grand opening of its new 15,000 square foot, multi-million-dollar concept store opening in the heart of Southlake, Texas, featuring Ed Kellum & Son Appliances (“Ed Kellum & Son”). The store also features a 15 foot Video Wall, the largest on display at retail. The ribbon cutting includes many industry leaders in consumer technology, luxury appliances, celebrities and government officials here today.

Starpower is an industry leader, known nationally for its upscale products and custom installation capabilities. While many retailers are floundering, Starpower, with its innovative showrooms and lifestyle displays, are thriving by focusing on lifestyle solutions rather than just products. “Starpower’s latest showroom reflects the passion and creativity our company has stood for since our founding 22 years ago,” says David Pidgeon, President and CEO, “beyond the multi-million dollar investment, this showroom unlocks the imagination and allows our clients’ dreams become a reality”.

The lifestyle approach is nothing new, but is refreshing during a time when most major retailers are closing stores in favor of an online presence. “We believe it is misguided and a disservice to believe that people wish to make unemotional lifestyle purchases using only an online interaction. While we are working on our own omni-channel strategy, it will always be a far second to our core face-to-face interactions with our clients.” says Daniel Pidgeon, Chairman of Starpower and is the immediate past Chairman of the Consumer Technology Association. “This store focuses on the intimate relationship between products and an upscale lifestyle and that must be done in an environment that allows the client to fully understand what they are buying.” The showroom highlights the need for upscale consumers to actually interact with products prior to purchasing.

The store was designed by renowned former Limited Brands architect Phil White of Columbus, Ohio. The store triples the size of its previous location, adding luxury appliances to the assortment, featuring interactive technology displays right alongside working kitchens and major appliances.

Since 2011, the company has been completely transformed to showcase not only home theaters and audio/video, but to offer upscale appliances and actual working kitchens within the store. “The synergies between the two companies have been tremendous. We focus on products that people are passionate aboutmovies, music, entertainment, cooking and comfort.” says Daniel Pidgeon. He continues, “the showroom reflects the passion seen in every part of our business, most especially our team of experts that simply make our client’s lives better”.

“We love Southlake and have been a part of the community for the last ten years,” says David Pidgeon, “Southlake is a convenient shopping destination for the mid-cities, Tarrant County region and a large part of North Texas. Starpower’s high performance lineup of audio, video and automated control assortments from brands like Sony, Crestron, Samsung, LG, Klipsch, Martin Logan, Mark Levinson, Sonos, Marantz as well as Starpower’s acclaimed

Custom Leather will be re-launched in all-new displays. The new location will also feature 68-year-old Ed Kellum & Son Appliance Company with actual working appliances and “live” kitchens from Sub Zero, Wolf, Jenn-Air, KitchenAid, Bosch, Viking, Miele, and Thermador. Displays inside will also showcase affiliated companies selling home-related products including StarFloors, Inc. (“StarFloors”), one of the largest floor covering companies in the United States, and StarSD, LLC (“Star Interior Resources”), an affiliated construction resource company.


For more information at Starpower in Southlake, Texas, please contact:

Brandi Thompson
Manager of Marketing