California Consumer Privacy Act Resources

About CCPA:

The California Consumer Privacy Act (CCPA) is a bill meant to enhance privacy rights and consumer protection for residents of California, United States. The bill was passed by the California State Legislature and signed into law by Jerry Brown, Governor of California, on June 28, 2018, to amend Part 4 of Division 3 of the California Civil Code.

The intentions of the Act are to provide California residents with the right to:

  • 1.Know what personal data is being collected about them.
  • 2. Know whether their personal data is sold or disclosed and to whom.
  • 3. Say no to the sale of personal data.
  • 4.Access their personal data.
  • 5. Request a business delete any personal information about a consumer collected from that consumer.
  • 6. Not be discriminated against for exercising their privacy rights.

The Star Companies has taken great measure to ensure our compliance with the California Privacy Act. Below you will find the resources you need to understand our policies for personal data usage as well as to request access to your data, opt-out of the utilization of your data and request the deletion of your personal information from our data collection.

Please note: The Star Companies does not and shall not discriminate against anyone requesting this information. In addition, the Star Companies does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.


We understand that visiting a company’s web site or doing business by email, phone, fax or direct (postal) mail requires trust on your part. We value this trust, and if we collect or use information about you, we will do so in a responsible manner consistent with this Statement.

This page describes how STARPOWER and its brands handle information we learn about customers in the United States. STARPOWER affiliated brands include: Ed Kellum & Son, Star Interior Resources, StarFloors and StarFloors Senior Living.

Your consent and preferences

STARPOWER may, from time to time, contact you with communications regarding our products or services. These communications may come from STARPOWER or one of its brands, and may involve product information, marketing or promotions, research, and/or other topics. To contact you, STARPOWER and its brands may use the information you provide to us, including e-mail, direct (postal) mail, fax or phone. You may, at any time, inform us that you do not want STARPOWER and its brands to contact you by sending your request to our Privacy Officer using the contact form below. You may also opt-out of promotional e-mail communications from one of our brands by clicking on a link provided in that brand’s promotional e-mail message. However, please note that you cannot opt-out from all communications, as STARPOWER may need to send you information related to our products (e.g. warranties, service reminders, etc.), your orders or accounts, etc.

What kind of information does STARPOWER collect?

STARPOWER collects two types of information: Personal information and aggregate or “combined” information. Personal information is data specifically about you, which you typically provide on a voluntary basis. Aggregate or combined information includes data that is related to you but studied as a group and does not identify you specifically. You cannot “opt-out” from having aggregate information collected.

What are cookies, web beacons, and log files?

Cookies: Cookies are small text files that we may store on your computer to help us identify your computer the next time you visit or to enable some functions on our web sites. STARPOWER’s third party service providers and business partners may also use cookies to collect non-personal information from visitors to our sites. We may use such information to measure the effectiveness of our marketing campaigns and web sites. If you are not comfortable with our use of cookies, please review your browser software to learn how it may be set to notify you when you receive a cookie or to reject all cookies. However, disabling cookies may limit some functionality and your experiences on our web sites.

Web beacons: Web beacons are miniscule electronic image files that can be embedded within a web page or included in an e-mail message, and are usually invisible to the human eye. When used, web beacons (also known as “clear GIFs” or “tracking pixels”) may tell us such things as: how many people are coming to our web sites, whether they are one-time or repeat visitors, which pages they’ve viewed and for how long, how well certain online advertising campaigns are converting, and other similar web site usage data. When used in an e-mail, web beacons can tell us the time the e-mail was opened, if and how many times it was forwarded, and what links users click on from within the e-mail message. Based on this information, we can adjust the content, products, services, and promotions we provide you to better meet your interests, as well as make you aware of STARPOWER products, services, and/or special offers in which you may be interested.

Log Files: These are files that record web activity and gather non-personal statistics about your visit to or use of our web sites. Log files may help us capture, among other things: (i) your IP Address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP) (note that, depending on your ISP, the number assigned to your computer can be different every time you connect to the Internet); (ii) the type of browser and operating system you use; and, (iii) other information about your online session, such as the URL you came from to get to our web site and the date and time you visited our web site. In addition to using this information to better understand how our web sites are used, we may use information captured through log files such as an IP Address (together with your personal information) to troubleshoot technical problems, maintain online safety and security, and if necessary, prohibit or restrict access to our Online Services by certain users.

Interest-based Advertising: We allow trusted third parties to place advertisements for our products and services on sites operated by others. These trusted third parties will use cookies and web beacons to measure the effectiveness of our ads and to determine the display of content and advertising to you based on your interests both on our site and other sites that you may visit. To support this interest-based advertising solution, we and the companies we have contracted with may use anonymous information about your visits to our and other web sites. The information collected and used by this process is always anonymous and does not enable any third party to identify you individually. If you would prefer not to receive our interest-based advertising, you can opt out of this activity at the Digital Advertising Alliance (DAA) website( by clicking here.

How does STARPOWER use and disclose information about me?

Unless otherwise stated at the point of collection, STARPOWER may use your personal information for several reasons, including but not limited to, fulfilling orders, informing you about product service and warranty issues, sending you marketing communications, auditing and improving upon the level of service we provide to our customers, etc. Regardless of what may be said at the point of information collection, STARPOWER reserves the right to contact you in the event of a service notification for your registered product or service, or to issue other notices concerning the safety of your product regardless of your stated privacy preferences. STARPOWER uses aggregate information only as anonymous grouped data to better understand how visitors use our site, such as the pages most frequently viewed, the paths visitors use while navigating the site to optimize the experience, and to count the number of visitors.

STARPOWER may disclose your information to third parties acting on our behalf, such as shippers, servicers, people who analyze data for us, etc. While these third parties have access to some of the information STARPOWER may have about you, the information is limited to what they need to know to do their jobs. STARPOWER may disclose and share your information with our brands, such as the ones listed at the beginning of this policy. If STARPOWER sells an affiliated company or other business asset, we reserve the right to transfer your personal information in connection with such a sale. Also, STARPOWER may disclose your information as necessary (1) if we determine a web site or policy violation has occurred; (2) if we believe such disclosure is necessary to identify, contract or bring legal action regarding injury or interference with the rights and property of STARPOWER; (3) to respond to judicial process and in cooperation with law enforcement agencies, or as otherwise required by law; and (4) to assist us in fraud prevention or investigation.

California residents: your California privacy rights

If you are a California resident, you may have the right to request and receive certain information about our disclosure of your personal information to third parties for their direct marketing purposes, and your choices with respect to such disclosures. If you wish to request information about your data please contact us at or at 972-503-4062.

Please note:

  • If we are bought or acquired by another company (either fully or partially), merged with another company, or experience a reorganization, bankruptcy, or other similar event, your information may be shared with our successor or assign (the new company or the company that takes over), subject to the notification procedures set forth below.
  • If we are required to share your information because such action is reasonably necessary to comply with legal-related processes, enforce contract terms, respond to or resolve any claims (including valid consumer complaints), or otherwise protect or enforce the safety or rights (including intellectual property rights) of STARPOWER our business customers and partners, our consumers, or the general public.
  • If we wish to generally assess (with the help of a third party company) how our Online Services are performing in the Internet marketplace, their popularity or use amongst certain consumer demographics or profiles, and other similar performance metrics. The information disclosed for these purposes will be in aggregate form and limited to demographic or other anonymous data; no personal information will be shared.
  • How will STARPOWER make changes to this policy?

    From time to time, we may update this Policy. If we do, we will note near the top of this page the date that any changes are made and/or when they become effective. If the changes being made are material (that is, we make a major change in the important points of the policy), we may alert you to the changes in a more prominent way. For example, we may temporarily highlight the new or revised sections in this Policy, temporarily post a prominent notice on our home page or registration/login page, or temporarily add the word “Updated” to the title of this Policy and any hypertext links pointing to this Policy. In some instances, we may also send you an e-mail message or other communication telling you about the changes and any choices you may have or actions you can take before they go into effect. Your inaction or continued use of our Online Services after any such alerts or notices, or your acceptance of any changes for which we require your prior approval, will tell us that you agree to these changes. If any changes we make will affect, in a material way, the way we treat any personal information collected directly from children/students, we will first contact parents (or, in the school context, the appropriate educators) and obtain the required form of consent.

    How does STARPOWER secure my personal information?

    STARPOWER is committed to maintaining the security of the data you provide us and will take reasonable precautions to protect your personal information from loss, misuse or alteration. Please note that there is always some risk in transmitting information over the Internet. We do use secure connections on our web sites to protect credit card information during its transmission.

    What about the security of linked sites?

    Some of our web sites may contain links to web sites owned by other companies. Because STARPOWER has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy statement of each site you visit. STARPOWER is not responsible for the content or privacy practices of sites owned by other companies.

    Information collected from children under the age of 13

    Our website and applications are aimed at a general audience and STARPOWER does not generally seek to collect information about children under the age of 13. If we offer an app or website feature that collects information about a child under age 13, we will detail the type of information that we collect and how we use and disclose that information. We will obtain parental consent before we collect, use, store or disclose any personal information about a child under the age of 13. A parent or guardian of a child may contact us to request that we delete such information, if any, from our records. To do so, contact us

    Can I update or change my information?

    If you are a registered user of this site, you may review, revise, correct or update your information at any time by updating your profile. You may also submit a request to our update or change personal information that STARPOWER has about you.

    For more information, contact us at the address below:

    By Postal Mail:

    STARPOWER Support Center

    Attn: Customer Privacy Requests

    15340 Dallas Pkwy Dallas, TX 75248

    By E-mail:

    If we make photocopies of information related to your request, we reserve the right to recover related photocopy charges.

    Your acceptance of our privacy practices

    By using this web site or any other STARPOWER web site, you agree to the terms of this Privacy Statement. This Privacy Statement applies only to information provided by or collected from customers in the United States and is not intended to describe data handling procedures for information collected by other linked web sites or business partners.

    We reserve the right to change or update this Privacy Statement at any time.

    Request your Personal Data

    Please complete the form below to request access to your personal data or to request our business delete your records from our data collection. You can also submit your request to or by calling 1-800-503-STAR.

    Personal Data Utilization – Opt Out

    By checking the box above, I authorize Starpower and its affiliates to contact me regarding my opt-out request with the intent to verify my identity. I also acknowledge that this opt-out means that Starpower cannot cancel, delete or remove any of my personal information that is critical and essential to the functions of the business operations and the requirements of Federal Law.